So the Gummint is hastening along the introduction of the two thirds of a pint measure. Some will welcome this, but for me it is somewhat of a gimmick disguised as broadening choice. It's a non event; a distraction, though I if I try very, very hard, I can see the odd time when it might be attractive. Maybe when your last bus is in 10 minutes? Not enough times to make it worthwhile anyhow and there is potentially a more sinister down side. You can see in your minds eye places where this will be welcomed for less than wholesome reasons. Think night clubs, outside events such as football matches, racecourses, concerts etc. and of course, the new wave of specialist bar where I can easily foresee that the pint will be supplanted by a two thirds measure at the same price. So to me, at best it is a tinkering irrelevance and at worst a Trojan Horse whereby the unscrupulous may deceive, or use it as an excuse to charge more for less.
Of course the ordinary pub is likely to be unaffected some will say. They haven't the space, time, inclination or demand for it. It will remain like the third of a pint, a legal curiosity which is rarely observed or used. It's harmless. Maybe. But to those that think this is a brilliant innovation, I'd just warn of the law of unintended consequences and that other law. If it ain't broke, don't fix it.
I see BrewDog claim the credit for this and say also "If we weren’t so busy brewing, we would probably be able to solve most of the world’s problems." They probably believe both things to be true!
A bit of a CV. Tandleman is a veteran beer lover, CAMRA Chairman and (local) activist, beer author, beer reviewer and pursuer of all things good in beer. He lives in the North West of England and London. Despite his CAMRA membership, he does not limit himself to cask conditioned beer, though he believes that cask conditioning, when done correctly and appropriately, brings a quality to beer that is hard to equal by any other kind of presentation. He is a strong supporter of Northern methods of beer dispense and avidly detests poorly presented beer and dislikes pasteurisation. He regularly visits Germany, has conducted corporate British and German beer tastings for CAMRA at the Great British Beer Festival where he has worked for years on Biere Sans Frontieres and was Deputy Organiser at CAMRA's very successful National Winter Ales Festival in 2009, 2010 and 2011. He admires good brewers wherever they are and has travelled extensively in pursuit of good beer to drink.
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